If you’re an Australian business owner or hiring manager looking to find new talent to your organisation, then LinkedIn should be high on your agenda! With over 700 million members worldwide, LinkedIn is the world’s largest professional network, and posting a job ad on this platform is a great way to get your job in front of the right eyeballs.
As an Australian technology startup, we’ve used LinkedIn extensively for both job searches and networking. In this article, I’ll share my experience on how to post a job ad on LinkedIn to attract the best candidates for your role.
First things first, you need to sign up for a LinkedIn account. If you don’t already have one, go to the LinkedIn website and follow the instructions to create a profile. Ensure that your profile is complete and up-to-date with your work experience, education, and skills.
Once you’ve created a LinkedIn account, you can access the job posting service by clicking on the “Work” tab in the top navigation menu, then selecting “Post a job” from the drop-down menu.
Fill out the details of your job posting, including the job title, location, job description, and any additional information that can help attract the right candidates. Ensure that your job description is clear and concise, and that it accurately represents the role and requirements.
LinkedIn offers a range of targeting options to help you reach the right audience for your job ad. You can choose to target based on skills, experience, location, or even specific LinkedIn groups. This ensures that your job posting is seen by the right people who are qualified and interested in the role.
LinkedIn offers a range of budget options for job postings, depending on the level of exposure you want. You can choose to pay per click or pay per job posting, with prices ranging from $10 to $500 depending on the budget and duration of the posting. Choose the budget that fits your needs and is within your means.
Preview your job posting to ensure that all the details are accurate, and the post looks professional. Once you’re satisfied, submit your posting to LinkedIn. You can track your posting’s performance and make edits or adjustments as necessary.
After your job ad is posted, you can manage it from your LinkedIn account. You can view the performance of your posting, make edits, and even repost the ad if needed. This allows you to optimize your job posting to ensure that you’re attracting the best candidates.
By following these steps, you can create a job posting that is seen by the right people and gets results. LinkedIn’s powerful targeting options, budget flexibility, and extensive reach make it an excellent platform to post your job ad.